05: Insights to consumer behavior

Interests and opportunities for consumers

Keywords: motivations; expected benefits; perceived risks; trust toward companies; self-trust & self efficacy; protection; control; transparency; empowerment; curiosity; adoption; appropriation

 

The effect of the GDPR and the opening of personal data will surely create new opportunities for new business. How will consumers react to this newfound openness and power? Will their expectations and behavior change radically? So far, MyData has been mostly looked at through the eyes of a highly digital individual. What about those who lack continuous access to the internet or even a reliable digital identity, like in some developing countries? Will the MyData paradigm raise up opportunities and solutions for bringing the non-diginatives into the digital world?

Sessions on this Track

Day 1
31 Aug 2017

Consumer Data Workshop

Back to the topic track page 05: INSIGHTS TO CONSUMER BEHAVIOUR.
Day 2
01 Sep 2017

Insights from Multi-Country Consumer Research

Back to the topic track page 05: INSIGHTS TO CONSUMER BEHAVIOUR.

Track Hosts

Joanne Lacey

Chief Operating Officer - Mobile Ecosystem Forum

Miguel Perez Subias

TYPES-project