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Keywords: our data; collective action; social value; social data; data excess; data frugality
Human-centric personal data use is often discussed in individualistic terms. In this track, we depart from the individualistic framework and focus on the social and societal aspects of the data economy. We promote discussion of how the capacities of data technology might be harnessed to promote social justice, new forms of agency, participation, and collective action. Motivating questions include, but are not limited to: How could collective action be leveraged to counter power imbalances in the data economy? Much of personal data is fundamentally social in nature – how to approach ‘our data’ instead of ‘my data’? How can people share their personal data, creating social and use value for their community, beyond the economic value generated by the mediating platform? What should we do with the ‘data excess’ that we are generating and what are the steps that could lead to ‘data frugality’?