Consumer Data Workshop

Consumer Data Workshop

Sign-up to this workshop in advance!

This workshop is hosted by Maria Macocinschi.

Room KULTSA I-III in Kultuuritalo

This workshop discusses the balance between the unwillingness of the consumers to use loyalty mobile platforms and their expectations for the services awarded to them.

We invite you to join us in pondering about the requirements for consumers’ privacy and the service providers’ transparency, mitigated through loyalty mobile platforms, which ultimately leads to sustainable outcomes for both parties. The participants to this workshop will have the opportunity to join an interesting debate on the economic, legal and social aspects of the mobile customer loyalty programmes and discuss them in a joint learning experience.

Presenters

How loyalty mobile apps handle your data? Between the willingness to share and the expectancy of services

Maria Macocinschi 

Titiana Ertiö

Pekka Räsänen

Gail Maunula

Niklas Vainio