Why do they share? Why do they care?

Why do they share? Why do they care?

This breakout session is hosted by Sarah Medjek.

Room KULTSA I-III in Kultuuritalo

What if you could get hints on the motivations behind individuals' willingness to share their data and to protect them? In this session we will address the issue of personal data from the individual's' behavior angle.

The different presentations will make it easier for you to understand what motivates people to disclose their personal data, as well as what prompts them to use data protecting tools.


Motivations & expectancy // Christophe Benavent

Individuals’ motivations and expectancies

During the last two decades, companies have built up very efficient marketing strategies based on products and services' personalization. Admittedly, in order to achieve this objective, companies have set up highly developed data capture tools, but they have also been able to count on the willingness of customers to share their personal data. Based on a literature review and on The MyInfos experiment results, this presentation will emphasize the reasons why individuals disclose their data.

Expectancies, Self-Efficacy, Trust, Privacy Concern.

What builds trust in personal data? // Joanne Lacey

Global Consumer Insights from a 10-country study

  • Evolving trends when it comes to trust in personal data
  • Consumers’ motivations and behaviours about managing their data
  • Who do consumers trust the most with their personal data?
  • Is there consumer appetite for data-driven services based on GDPR?
  • The rise of the ‘Savvy Consumer’ 

Protection strategies // Fabien Venries

In March 2017, the CVPIP conducted a study aiming to understanding, among other things, the extent to which individuals (internet users) are willing to share their information and with whom. Are these individuals subject to the practices of the major internet players? or, do they react by developing new behaviors, in particular by using protection tools such as browser extensions that block Advertisements and prevent the collection of their personal data?

Through the presentation of the CVPIP’s survey results, we will see what is the impact of these new behaviors on the management of personal data, and how it impacts oneself online expression, search for information or buy products.

CitizenMe’s Platform // StJohn Deakins

From personal data lock down to liberating its value

  • Creating a personal data economy by liberating data ethically (decentralised data/integrated data)
  • Accentuating the Human for Humans (and Human for Business)
  • Citizens are engaging with their data and getting different kinds of value (better data curated, better customer understanding)
  • Human data relationship (what’s your relationship to your data?)

TestYourPrivacy.eu // Miguel Perez Subias

Raising citizens’ awareness

Testyourprivacy.org is a platform that aims to raise awareness about privacy based on snaps of information and simple tools that allow citizens to know how and who collects their data, which techniques are used and how much value they generate with their personal data.

Testyourprivacy.eu will give short answers to questions like: Why is my privacy important? How, who and for what data about me are collected? How much money are my personal data worth, how much money do I generate to other platforms?  How can I improve my privacy?