Aurélie Pols designs Data Privacy best practices: documenting data flows in order to limit Privacy backlashes, minimizing risk related to ever increasing data uses while solving for data quality. The most accurate label today would probably be “Privacy Engineer”.
She spent the past 15 years optimizing (digital) data-based decision-making processes. This allowed her to co-found and successfully sell her first start-up in Belgium to UK agency Digitas LBi (Publicis). She is used to following the money to optimize data trails; now she follows the data to minimise increasing compliance and Privacy risks while touching upon security best practices and ethical data uses. Her mantra is “Data is the new Oil, Privacy is the new Green, Trust is the new Currency”.
Aurélie has spoken at various events around the globe such as SXSW, Strata + Hadoop World, the IAPP’s Data Protection Congress, Webit, eMetrics summits, and written several white papers on Data Privacy and Privacy engineering best practices. Her experience and network has allowed her to discuss growing data set-ups and requirements as well as their risk, compliance and ethical angles in Europe, the US and Asia.
She is part of the European Data Protection Supervisor’s (EDPS) Ethics Advisory Group (EAG) and served as Data Governance and Privacy Advocate for leading Data Management Platform (DMP) Krux Digital Inc., prior to its acquisition by Salesforce. She teaches Privacy and Ethics at IE Business School in Madrid, Solvay Business School in Brussels and co-chairs the IEEE’s P7002 – Data Privacy Process standard initiative while serving as a training advisor to the IAPP, the International Association of Privacy Professionals.