Gail is a sharing economy enthusiast and seeks to strengthen the industry through legal research and analysis. Her current research explores the impact of growing discrimination issues in the sharing economy, how they could impact the industry and how EU anti-discrimination laws can and will intervene. One of the overarching goals of her research is to discover how user data requirements build trust in the industry while simultaneously exposing some to discriminatory behavior. Gail elevates the importance of these topics by applying them to a broader context within two important research projects, Digital Disruption of Innovation (Academy of Finland funded) and Making My Data Real (Tekes funded). Additionally, she has presented issues related to these topics at several major conferences and through recent publications.