Heli is a customer experience, digital strategy and marketing professional with experience in retail, media and telecommunication businesses both btob and btoc sectors Understanding the drivers of outstanding customer experience and creating value both for customer and businesses are her passion.
During last years Heli has worked a lot in using data for creating better CX, personalized communications and developing new services. She has also been working at Tieto as Lead CX Consultant helping customers to shape their CX visions in more and more digitalized environments. In her postion at Sanoma Media Finland she is leading the transformation process of customer service and customer experience.
“Today there should not be marketing/CX/business strategy without data strategy.”