05: Insights to consumer behavior

Interests and opportunities for consumers

Keywords: motivations; expected benefits; perceived risks; trust toward companies; self-trust & self efficacy; protection; control; transparency; empowerment; curiosity; adoption; appropriation

 

The effect of the GDPR and the opening of personal data will surely create new opportunities for new business. How will consumers react to this newfound openness and power? Will their expectations and behavior change radically? So far, MyData has been mostly looked at through the eyes of a highly digital individual. What about those who lack continuous access to the internet or even a reliable digital identity, like in some developing countries? Will the MyData paradigm raise up opportunities and solutions for bringing the non-diginatives into the digital world?

05: Day 2/ Helsinki

Why do they share? Why do they care?

What if you could get hints on the motivations behind individuals' willingness to share their data and to protect them? In this session we will address the issue of personal data from the individual's' behavior angle. The different presentations will make it easier for you to understand what motivates people to disclose their personal data, as well as what prompts them to use data protecting tools.
Fabien Venries
Fabien Venries
Stj Deakins
StJ Deakins
Christophe Benavent
Christophe Benavent
Joanne Lacey
Sarah Medjek
Miguel Perez Subias
05: Day 3/ Helsinki

Consumer Data Workshop

A workshop on the sustainability of customer experience mobile platforms, situated between providing companies and consumers. We plan to map consumers’ perceived risks/benefits of sharing personal data and support the transparency efforts of mobile platform providing companies. Finally, determine how companies and activists help consumers learn about data capabilities provided by GDPR.
Sign-up to this workshop in advance!
Niklas Vainio
Niklas Vainio
Titiana ERTIÖ
Titiana Ertiö
Pekka RÄSÄNEN
Pekka Räsänen
Gail MAUNULA
Gail Maunula
Maria Macocinschi
Maria Macocinschi

Track Hosts

Joanne Lacey

Chief Operating Officer - Mobile Ecosystem Forum

Sarah Medjek

Researcher